Since its establishment, REMAR FUND has been adhering to the people’s livelihood oriented development concept to serve the country by developing industry, creating high-cost-effectiveness, high-quality residential buildings which the ordinary people in Europe can afford with efforts.
Guided by such concept, REMAR FUND has divided the enterprise strategy into three development stages, and has gradually formed six strategies, i.e. scale strategy, brand strategy, management strategy, culture strategy, talent strategy and internationalization strategy, as the enterprise core competitiveness to constantly create leap-forward development miracles of REMAR FUND, making outstanding contributions to enhancing the habitation value and promoting the urban construction and the social sustainable development.
Strategic transition phase of “Scale and Brand”
In 2008, as the European real estate market was gradually maturing and the competition was getting more and more fierce, REMAR FUND changed the original development strategy. In addition to the priority given to scale expansion, the Company began to focus on the simultaneous development of scale and brand to ensure sustainable development of the enterprise. In respect with the scale, the Company expanded to cover other strategic cities in its development plan.
The total area developed in various combinations of real estate projects increased the portfolio opportunities. Meanwhile, the Fund gained valuable experience and capacity through its management of numerous projects across Europe and Middle East. In respect with the brand, the Company followed a strategy of product excellence for all the development projects and began to adopt a nationwide standardized operation mode.